Concept and design
Your web site is the front door to your business. If you have a rusty old door falling off its hinges, you are painting a picture about your business for your clients. The same goes for your web site. A well-designed web site will create a good impression, and hence convince visitors to stay and even convince them to contact you.

Web design companies are a dime-a-dosen, and it is therefore pertinent that you choose the right approach for you.

Before any concept designs are built, we take the following into careful consideration:

    * What type of business are you operating
    * What image you want to portray to potential clients
    * Who your potential clients are

We then proceed to build a concept web site using the answers to the above questions as our guidelines.

Content Development

When writing content for your web site, it is always important to keep the search engines in mind. MDS Technologies provides professional web editing service to ensure higher rankings throughout the major search engines. You can read more about this service below under Search Engine Optimisation.
There are 4 main strategies to consider when developing a structure for your web site, namely:

INFORMATION

    * Online brochure about your company, products and services
    * Provides enough information to encourage contact with your company

E-COMMERCE

    * Exists for the soul purpose of selling goods over the internet
    * Lists and describe products or services and encourages impulse buying

CUSTOMER SERVICE

Usually offers online product/service support in the form of:

    * Discussion forums
    * Online chat applications
    * SMS notifications
    * Tracking/Support databases
    * Downloads

COMMUNITY

    * Offers a variety of interactive activities to build a community around a certain industry, product or brand.

You could opt for only one, a combination or all of the above strategies. What you implement in your website, largely depends on the type business you run.

With your help, we will learn all there is to know about your business and how you generate your revenue, thus enabling us to advise and build the best development and marketing strategy for your business.

Content Management

When deciding on your web development partner, it is always advisable to keep in mind future expansion of your site. Sable Technologies will give you a workable platform to build on. This will save you thousands when the time comes to upgrade your web site and ad more functionality, as no redevelopment is needed to accommodate this. Your site is ready when you are!

The platform upon which we build your web site gives you total ownership. You will have an admin area where you can update your web site yourself, without having to spend your precious time contacting your developer. Changes are instant.

Web Marketing

It is no longer enough just to get your web site online. I am sure you would agree with me that a web site without visitors is a waste of precious time and money.

Search Engine Optimisation or SEO is an ongoing process of growing your web site ranking and needless to say, good rankings are seldom achieved overnight. Each web site is unique which requires a different strategy to market it effectively.

SEO services include the following:

    * Optimization Report (how optimized your website is currently)
    * Keyword Analysis
    * Competition website analysis
    * Meta Tag Analysis & Meta Tag Optimization
    * Content Revision (Copy Editing) / Priming for keywords
    * Initial Submissions to all major search engines
    * Full website Statistics (Standard with hosting packages)
    * Advertising Campaign Management
    * Link Popularity Campaigns
    * Paid inclusions into prominent search engines are also available on request.
    * Online Marketing Strategy